PROJECT 005 — 2024
Hôtel Particulier
Rue Cazotte
Brand World
PROJECT
005
CLIENT
Rue Cazotte
YEAR
2024
TYPE
Brand World
ROLE
Creative Direction · Brand World
— THE WORLD
A private residence reopened as a members' house — quietly.
OVERVIEW
No launch event. No press list. The brand world was the door, the key, and the printed booklet left on each bedside table.
CREATIVE DIRECTION
Direction without a logo. Every surface earned its mark through restraint.
— VISUAL SYSTEM
Letterpress wordmark, ivory paper stock, and photography shot only in available light at dawn.