PROJECT 006 — 2023
Field Recordings
Northbound
Campaign Direction
PROJECT
006
CLIENT
Northbound
YEAR
2023
TYPE
Campaign Direction
ROLE
Creative Direction · Editorial
— THE WORLD
An outerwear brand's archive reissued as a hardcover field journal.
OVERVIEW
Northbound's twentieth year. We treated the campaign as an editorial object: 96 pages, four essays, no product shots until page 41.
CREATIVE DIRECTION
Documentary cadence, real expeditions, no studio days. The camera kept its distance.
— VISUAL SYSTEM
Two-color print, a single sans for captions, and a serif reserved for chapter openers.