PROJECT 002 — 2025
Midi Bloom
Solène Studio
Brand World
PROJECT
002
CLIENT
Solène Studio
YEAR
2025
TYPE
Brand World
ROLE
Creative Direction · Visual System
— THE WORLD
A Provençal beauty label rebuilt around a single afternoon of light.
OVERVIEW
We re-imagined Solène's identity as a single sustained moment — the south of France at 3pm, when shadows are long and color is honest.
CREATIVE DIRECTION
Skin, linen, terracotta. No retouching of texture, no styling that fights the climate.
— VISUAL SYSTEM
Sun-bleached neutrals, a custom display serif, and image crops that always include sky or surface as a frame.