PROJECT 004 — 2024
Second Language
Önder Records
Visual Identity
PROJECT
004
CLIENT
Önder Records
YEAR
2024
TYPE
Visual Identity
ROLE
Creative Direction · Art Direction
— THE WORLD
An independent label's visual grammar built around translation and silence.
OVERVIEW
Önder releases music in five languages. The system had to feel native in each one without choosing a side.
CREATIVE DIRECTION
Type-first covers, hand-corrected proofs, and photography used sparingly — only when language fails.
— VISUAL SYSTEM
A single neutral palette, a bilingual grid, and a wordmark that reads cleanly in Latin and non-Latin scripts.