PROJECT 003 — 2025
Atlas IV
Kōri Athletic
Campaign Direction
PROJECT
003
CLIENT
Kōri Athletic
YEAR
2025
TYPE
Campaign Direction
ROLE
Creative Direction · Shoot Direction
— THE WORLD
Performance reframed as architecture — bodies as load-bearing forms.
OVERVIEW
Kōri's fourth seasonal drop needed to leave the gym. We staged the campaign inside brutalist civic spaces and let the silhouettes do the running.
CREATIVE DIRECTION
Static poses, long lenses, athletes treated as sculpture. Movement implied, never performed for the camera.
— VISUAL SYSTEM
Concrete greys, a single signal-orange accent, and metadata-driven typography lifted from athletics result sheets.